Red Bull Robot
During the 2020 pandemic Red Bull reached out to see if we can do human-less sampling. Street Factory Media made the answer in the form of a Red Bull Robot. It toured the country and in one of its stops I was brought in to direct an ad around the concept. I decided the hidden camera would be the best way to get real time interactions with the Robot, the result, people reacting to a device trying to bring a sense of normal to a once in a lifetime pandemic.
Teaser Video
Live Drops
Recap Video
Credits
Client: Red Bull
Production: Street Factory Media
Director: Mike Jones
Producer: Greta Kazys
AP: Dan Warner
Engineering / Design Fabricator: Brandon Regner
Lead Fabricator: Alycia Welch
Fabricators: Jim Dunn, Wyatt Werner
Videographer: Nathan Estrada, Braden Doucette, Andy Berndt
Photographer: Mariah Brink