Pre-Production
Philadelphia Cream Cheese · Case Study
In many states like New York — home of the bagel and schmear — bagels and cream cheese are subject to a prepared food tax. This ridiculous tax only applies once a bagel is sliced and schmeared. GUT with Philadelphia Cream Cheese found a bagel-shaped loophole: The Tax-Free Bagel, a classic New York bagel pre-stuffed with Philadelphia Cream Cheese, making it exempt from the unsavory bagel tax. Mike was tasked with capturing the "Real New Yorker" take on this tax and the bagel that came to save the day.
